Campaign to promote the use of Catalan in commerce

The Balearic Government and the three insular councils will carry out a campaign to promote the use of Catalan in commerce, which will represent an investment of approximately 100 million pesetas.

The objective of the campaign is to increase the presence of Catalan in commercial relationships of the Balearics, both in oral communication of personnel with the public, and the written language "(signs, printed material: bags, bills, visiting cards...) In this connection the following steps will be taken:

- Advertising campaign to promote the use of Catalan in commercial relationships.
- Announcement of subsidies for commercial signs and labels of products in Catalan.
- Creation of a data base of products labelled in Catalan, accessible via Internet.
- Distribution of commercial posters.
- Campaign for the normalisation of municipal markets.

Source: Gabinet de Comunicació del Govern de les Illes Balears.

Date of publication: 13/04/2000

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